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Aug 1, 20236 min read
Localization: 4 things to consider
Localization can drive up costs pretty steeply. So it’s important to think about some key things up front.
Jan 25, 20211 min read
Featured in CMSWire: How to Handle Customer Experience During a Merger or Acquisition
Mergers and acquisitions can present many challenges. Among those is: how do you maintain – or even improve – customer experience?
Jan 25, 20212 min read
Don't "just put it online"!
Leaders need to consider the customer journey when moving things online.
Jan 25, 20211 min read
Featured in NJ Tech Weekly: Untangling Features to Improve Customer Experience & Company Growth
I'm pleased to have been featured in NJ Tech Weekly, explaining how to get out of constant MVP mode.
Jan 22, 20211 min read
What makes a website effective?
The most effective websites are woven into an organization’s overall customer experience.
Jan 22, 20211 min read
Would you use a great app if the service is bad?
The other day, a friend posed a question: if you use a great app, but the service behind the app sucks, would you still use the app?
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